Why Typography Matters — Especially At The Oscars

Benjamin Bannister writes:

With a modified card, even if the presenters had gotten the wrong one, none of this would’ve happened because the presenters would’ve looked at it and one of two things would’ve happened: their eyes would’ve read “Best Actress,” or, “Emma Stone.” Reading either of those would indicate that this wasn’t the card for Best Picture, and they would’ve asked Jimmy Kimmel or a producer to the stage to get it corrected.

As a creator, the importance of typography is an absolute skill to know, and people — not just designers, should consider learning it. Typography can be immensely helpful when writing a resume that’s well-structured, creating a report that looks exciting, designing a website with an intuitive hierarchy — and definitely for designing award show winner cards.

This article is a fantastic breakdown on how with just a few small tweaks, the whole Oscar catastrophe could've been avoided.

106 and Counting

106. That is the number of graphic designers who applied for our open position at my work. I was shooting for at least 70, so I'm happy with that number.

I'm also happy with the quality level of the work that I'm seeing from applicants. I knew there would be few that would stick out, but what I didn't anticipate is that there would be a few that portfolios that I fell in love with.

Here are some thoughts as I go through these portfolios:

  • Some of the best work I'm seeing is coming from some very young designers.

  • I'm seeing some work that is both experimental and effective. It's beautiful combination.

  • If you think that church's have to settle for sub-standard design, they don't. I have the proof in these portfolios.

  • Some artists are leaning too heavy into using Gotham, Futura and Knockout. I don't blame them, but they should show a few more pieces with some strong serif typefaces.

  • Some of these portfolios are from artists and not designers. The question is, do they know that?

Now to get ready for a week of interviews...

NeuBible

I'm in the middle of a redesign of our church's devotional app. (I'm not going to link to it because the design is hideous.) So I've spending time researching typography and layouts for mobile reading experiences. Recently, I came across NeuBible and it has been the most enjoyable of all the Bible reading experiences I've found on mobile devices. Here's some of the reasons I believe it's a superior experience to the other offerings currently offered:

  • Typography - You only have four choices of fonts in NueBible. They've chosen Breve, Graphik, Sentinel, and Texta. I don't know if they could have made a better choice in font selection. While my current selection is Texta, I'm delighted that they've included Sentinel, which is one of my favorite typefaces to arrive in the last 10 years.

  • User Interface - One knock on this app could be it's lack of features (reading plans, share sheet, etc.). However, it's one of things that I love about this app. By removing those features, it allows the reader to focus on the text.

The only thing I would add to this app would be the ability to turn off the numbering of verses so that the text flowed in the same manner as the ESV Reader's Bible.

Now in fairness to other apps, there is a fee to download versions such as the NIV, ESV and NASB. So that is a bit of drawback if you're looking for something that is completely free. Though it does offer the HCSB for free in side the the app.